It is truly eye-opening to see companies make objectively bad marketing decisions. Sometimes you can give the benefit of the doubt and chalk it up to one bad employee or team within a large company, and now the company doesn't want to take sides either way by walking it back in a grand way or doubling down. But then other times, that excuse no longer flies. This bud light thing is one of those times. Taking on a brand partner that so obviously does not jive with your target demographic? What the fuck are you doing? It's obviously malicious.

Especially when all of this shit happened suddenly. Literally nobody knew this Dylan guy before this. It's not like they partnered with a real celebrity who happens to have controversy. They made a celebrity for this controversy. And nobody was talking about trannies more than just in passing or on weird forums last year. But now they're all that we're talking about. It's clearly manufactured.