Surely he had some PR person take over his social media at some point in time.
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Before Trump started engaging with social media Presidents (and other politicians) avoided public interactions like the plague. Out of sight out of mind. Especially on the Republican side.
Not Trump though, he wanted a channel to communicate directly to the people and bypass the gatekeepers. He wanted to throw wrenches in the narratives and slander without the lag time of having to call pressers and play their rigged media game by their rules.
I think it is important to him (because it is to all of us) that his communications are actually coming from him. The honesty of the thing is why it works.