I’ve always thought the only way to wake normies up and have them care about anything is if it affected their lives directly and was something as big as covid. Other than a financial collapse, in the times we are living today the only viable thing I would think that it could be was electronic/internet shutdown. A lot of people would be so infuriated if they couldn’t depict a fake life they are trying to portray, or if they couldn’t get something to their house in two days with a click of a button