Bud Light cuts ties with VP of Marketing Alissa Heinerscheid - The Great Awakening - Where We Go Qne, We Go All!

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Bud Light cuts ties with VP of Marketing Alissa Heinerscheid (adage.com)

posted 1 year ago by lsdQ 1 year ago by lsdQ +57 / -1

Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy

Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen.

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– TheYellowstone 2 points 1 year ago +3 / -1

“This will help us sell more beer!” “Beer?”

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– ArmyLady 3 points 1 year ago +3 / -0

Yeah Bud Lite is not real beer, but they used to in their ads try to recognize "Real American Heroes."

I don't judge people whose beer taste is not yet matured. Love beer, then love better beer . . .

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