56 Bud Light cuts ties with VP of Marketing Alissa Heinerscheid (adage.com) posted 1 year ago by lsdQ 1 year ago by lsdQ +57 / -1 Bud Light's marketing leadership undergoes shakeup after Dylan Mulvaney controversy Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen. 17 comments share 17 comments share save hide report block hide replies
When will corporations wake up to the fact that marketing grads from so many schools are more interested in left agendas, than marketing the product of and obtaining a profit for, the company that is paying their salary?
“This will help us sell more beer!” “Beer?”
Yeah Bud Lite is not real beer, but they used to in their ads try to recognize "Real American Heroes."
I don't judge people whose beer taste is not yet matured. Love beer, then love better beer . . .