Bud Light suffers ‘staggering’ 17% sales plunge amid Dylan Mulvaney controversy
Bud Light has suffered a “staggering” sales hit following the beer brand’s controversial marketing tie-up with transgender influencer Dylan Mulvaney — with the latest data s…
Good! Let's keep it up! Like I've said before, what would happen if AB were to permanently lose just 15% of their customers? 15% of what they were selling is a huge deal and translates to real dollars in lost sales. Anyone in sales will tell you it's a helluva a lot harder to get new customers than it is to retain existing ones. We might actually see some real change and companies thinking twice before going woke. Hopefully people stick with it and not go back to Butt Lite after this blows over.