Disagree, fren. What do you think would happen if just 15% of current AB product drinkers bailed? Do you think that AB would take notice? Well as of right now they are down about 17% across the board, coupled with the fact they have been losing overall market share for at least a decade.

Folks are reporting full coolers of Bud products, Costco is marking down cubes of the stuff, AB's "girl boss" of marketing got fired, and stores are having to either clearance AB products or throw it away. AB's competitors are now up by 15% as well. Agree it's stupid to switch from one macro to another, but I disagree that AB is not taking notice of the situation.