THAT beer boycott is getting worse - ability to recover being questioned by industry insiders
(www.westernjournal.com)
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Millionaires, and certainly Billionaires, do not make purposefully ridiculous financial decisions. They are rational actors.
To suggest otherwise, is to fall into the same mental trap that liberals do regarding politicians; that the leaders of Nation States act on emotion (Kim JongUn is 'crazy', Trump is 'deranged', Putin is 'evil').
It is cognitive filler. For what? To circumvent coming to terms with the fact that there are reasons as to why Elites act the way they do, reasons that we are not privvy to. It is painfully obvious that InBev's hand was forced. Whether it was to send a very important Comm, or to help usher in GA by disrupting normie's Circus & Bread, time will tell. Actively decoding the event and context takes work, work that falls by the wayside because cognitive filler is so much easier to slap on.