THAT beer boycott is getting worse - ability to recover being questioned by industry insiders
(www.westernjournal.com)
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But it turns out that We the People are delivering the real lecture
In a bygone age, my childhood introduction to economics in school explicitly called out people voting with their money for the product they wanted more of.
Lo, we don't want more butt-alphabet BS -- and since the actual product is fungible (there isn't much quality to separate light US beers -- if there's even any quality at all) the messaging pretty much is what's there to monetarily vote for or against.
Stupid Jack Russell dog with fake Irish name; ok. Stupid wierd dude with fake female name; no.