I think you just put your finger on the real problem. I think there's nothing they'd like more than to simply write it off as a mistake and throw this fairy under the bus. But the problem is the fairy has them by the balls. If they toss Mulvaney in the dumpster where he belongs, they'll scream transphobia and sic the alphabet mafia on them. Their business gets screwed either way. They chose to protect their big revenue streams and access to financing, and it's going to cost them the entire Budweiser brand. Of course, InBev is Belgian so they don't have the same skin in the game as the original owners of the company.
Exactly. During the meeting the Bud light CEO had, their plan was to triple their marketing during the summer months to try to sway public opinion and bring back customers. I don’t think it’s gonna work
I think you just put your finger on the real problem. I think there's nothing they'd like more than to simply write it off as a mistake and throw this fairy under the bus. But the problem is the fairy has them by the balls. If they toss Mulvaney in the dumpster where he belongs, they'll scream transphobia and sic the alphabet mafia on them. Their business gets screwed either way. They chose to protect their big revenue streams and access to financing, and it's going to cost them the entire Budweiser brand. Of course, InBev is Belgian so they don't have the same skin in the game as the original owners of the company.
Exactly. During the meeting the Bud light CEO had, their plan was to triple their marketing during the summer months to try to sway public opinion and bring back customers. I don’t think it’s gonna work
Could backfire