They can never be allowed to recover. It is imperative that our side send a very strong and visible message. After decades of the racist agitators pushing American businesses to bend the knee, we need to use their tactics against them - and there are more of us than them. Since their side controls the message conduits (MSM) the only way for this to be fully visible is to drive them fully out of business.

And this needs to be only the first. We need to have focused strikes against other woke companies, but can likely only do that in fragments, one company at a time. Some should be allowed to recover if they make appropriate policy and personnel changes. For example, the media can be useful if they will report actual news and not masquerade opinions and editorials as news. Others need to be ground into the dust and that includes many very popular brands such as Nike and Patagonia.