People literally just switched to another brand, discovered it tastes the same or better, and won't be back.
It's a decision they may have made in haste, but considering grabbing a case of beer only takes about 5 seconds a week, now that the new habit is automatic they won't be back unless there is a compelling reason to do so.
The customers are gone. Deal with it BUD!
They were counting on the people having a short memory.
They are used to getting by with their little one minute advertizing propaganda pieces only registering subliminally on the sheeple, but to many sheeple have woke up to their sneaky messaging.
The sheeple can see them and understand their attempts at social engineering now. The sheeple realize the subliminal narrative is destructive to society as a whole now, and they are sick of it.