The thing you hear most often is "Are they crazy?....Go woke, go broke!....Their stock is in the shitter!!...." The boards and CEO's of these corporations are being instructed by the hidden hands to do all of this...or else. They don't care about profits and stock prices. The keymasters such as Blackrock, Vanguard, etc. are orchestrating everything and they know they have an endless stream of fiat cash being printed to prop up all of the nonsense. The end goal is to humiliate and demoralize as a way to soften up the population (especially the middle class) for what's to come. You can almost hear them smirking and giggling with glee.