The thing you hear most often is "Are they crazy?....Go woke, go broke!....Their stock is in the shitter!!...." The boards and CEO's of these corporations are being instructed by the hidden hands to do all of this...or else. They don't care about profits and stock prices. The keymasters such as Blackrock, Vanguard, etc. are orchestrating everything and they know they have an endless stream of fiat cash being printed to prop up all of the nonsense. The end goal is to humiliate and demoralize as a way to soften up the population (especially the middle class) for what's to come. You can almost hear them smirking and giggling with glee.
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Have you seen those little mini-flags on a toothpick? CB now has one with a rainbow on it and they're sticking them in the meatloaf and burgers being served. Really pissing grandma off. :)
Oh man! I love Cracker Barrel! Why, why, do these companies do this? CB got in "trouble" with whoever a few years ago because they were branded as "homophobic" or something, due to supposed treatment of homos working there. For a chain that makes them out to be "down home America", pretty stupid to go along with the woke crap, but it's stupid for ANY company to do it, so once again, why? At most it would increase business by a couple percent, but as in so many cases, it results in MASSIVE loss of customers.