Everyone has been conditioned to not only slap labels on everything, but to accept that everything, including themselves, must carry a label as an identity crutch. I've rejected this going all the way back to my youth. I think that if others were to just brush this labelling bullshit off and reject the marketing of their lives, livelihood, and well... everything, this crap would eventually go away. Unfortunately, people do it to themselves, and it's evident in the way that people now talk at each other, rather than to each other.