“Fairy has been around for 70 years and rebranding it to Fair and using the >LGBTQ+ rainbow has a stopping power to it which startles people and makes >people take notice,” he tells Marketing Week.

• it has 'stopping power' (yeah.. like stop people from buying it.)
• it 'startles people' (who the fuck gets startled while shopping for dish soap?)
• wouldn't keeping the name 'Fairy' be more gay?

What a strange article. These people are mental.