Timing is important, imo. If it looks like it is timed to distract us from something else, then it is definitely "fake and gay". Any huge production pushed by the MSM most likely also "fake and gay". These are some important indicators.

If I was part of a real alien race, and I wanted to contact and not destroy humans, I would definitely approach it very quietly out of the public view. And if I was trying to help humans against demons, criminals, or other non-humans, I certainly would not want the enemy to know that either. So "public aliens" for fear mongering OR "disclosure" seems "fake and gay" to me.