Ben and Jerry’s not learning from Bud Lite - The Great Awakening

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Ben and Jerry’s not learning from Bud Lite (twitter.com)

posted 1 year ago by Biblical_one 1 year ago by Biblical_one +218 / -0

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– AllMostThere 2 points 1 year ago +2 / -0

The Unilever woke marketing campaigns are all part of their plan. They did this in 2018 to pave the way.

Unilever is threatening to pull back its advertising from popular tech platforms, including YouTube and Facebook Inc., if they don’t do more to combat the spread of fake news, hate speech and divisive content.

Unilever chief marketing officer Keith Weed said that consumers care about “fake news” and “Russians influencing the U.S. election”.

Unilever, one of the world’s largest advertisers, is leveraging its spending power to push the digital media industry to weed out content that funds terrorism, exploits children, spreads false news or supports racist and sexist views. The consumer-products giant spent more than $9 billion marketing its brands such as Lipton, Dove and Knorr last year, according to the company’s annual report.

https://www.wsj.com/articles/unilever-threatens-to-reduce-ad-spending-on-tech-platforms-that-dont-combat-divisive-content-1518398578

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– HenryTheRed 1 point 1 year ago +1 / -0

That sounds like a win win win. Companies goes broke, YouTube goes broke, people ask why they both went away.

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