I live in a beach resort that has over 1 million visitors per week with a huge percentage from lefty states. Gas stations are now offering $5 back with a 12 pack and a bag of ice. This is offered right at the beach where most 12 packs get purchased with ice anyway. I posted that 5 Super Walmart's all within 1 mile to the beach are offering $15 rebate on a $20 case with nobody taking them up on the offer. Here is the Walmart offer post.
https://greatawakening.win/p/16bimYU4d2/bud-light-having-trouble-nearly-/
That was going to be my guess. Somewhere in that area.