Problem - Reaction - Solution

Step 1. Plant fake news stories that appeal to the target audience (anyone seeking the real truth)

Step 2. Promulgate such fake stories by enhancing emotionally charged responses and undermining critical thinking responsiveness

Step 3. Debunk using controlled mainstream platforms, thereby further discrediting truth seekers or anyone who disavows the mainstream propaganda organs

In other words, the so-called Fact Checkers and the Clickbait Disinfo websites are part of the same operation.