Can be effective to use the tools of warfare (identity) against those who wield it against you.

Same reason why we had a bunch of gays for Trump groups, even trannies for Trump, blacks for Trump, Hispanics for Trump, etc.

While I personally object to playing the identity politics bullshit, I recognize the potential. You can very much disarm your opponent when you grab their rules by the testies and create a gruesome torsional injury with them.

I would argue that in a world where propaganda dominates minds, fighting fire with fire actually serves a function to destroy the perceptions that they shape.