Nancy Pelosi explains it best. https://youtu.be/9LlHU53G2Z0

"...self-fulfilling.. you demonize and then you it...

we call it the wrap-up smear...

if you want to talk politics call it the wrap-up smear

you smear somebody with falsehoods and all the rest

and then you merchandise it

and then you write it (pointing to the press)

and they'll (the public) see it's reported in the press that

this this this and this so

they have that validation that the Press reported the smear

and then it's called the wrap-up smear

now I'm going to merchandise the presses report on the smear that we made

and it's it's a tactic and it's it's self-evident"