The premise of your question is wrong.

but why bother hyping it up as he does, when we are the ones who will see it? Not normies.

You don’t think his content is reaching the normies? It’s normal to promote an event before the event date, think about it. Would the movie sound of freedom have the same impact if no one was talking about it weeks before it released? The whole point of hype is to get eyes on something.

I can presume from your response that you don’t want people talking about or even hearing about the release before it’s released because it may be underwhelming. It sounds stupid when you say it out loud, doesn’t it?

And if I was wrong in my assumption the drops are for normies, then who are they for?

You mean my assumption, you thought it’s for us, I’m saying it not for us, we already have deeper understanding.