Not everyone that has a slew of allegations against them is set-up. I used to work directly under someone who saw in-person what Cosby was like when the cameras were off, someone that knew him personally. I was very surprised to find out he was a TERRIBLE person off-camera and treated everyone like dirt. I found this out about 5 years before the allegations came out. Cosby's family-friendly persona unfortunately was all manufactured to market him.