"And so my thought process was, what if we could give lovers of God, lovers of country, something that says, βHey, these are our values, this is what we stand for,' and we let the chips fall where they may," he said.
And while Isaac acknowledged that this idea would not be embraced by all, "It's about standing up," he said.
Article... https://archive.is/sTXvB
Man, I didn't even know this was a thing. I'm particular about footwear, so I'm still thinking about it. But those hoodies look nice. Looks like he's being smart, unlike Kanye, and is simply starting his own sports brand all together. Good luck and God bless.