I remember in the summer of 2001, I was at the home of a friend, and he had an issue of Maxim magazine on the counter. I looked through it quickly and there was an extensive article about Osama bin Laden and all the shenanigans he was up to. This was around June. So, the timing was spot on for people to build up the hype and plant the seeds of recognition in our brains for what occurred just three months later.