Some time back DeBeers was trying to prop up the price of diamond with their "registered natural diamonds" campaign. These"registered" diamonds had a micro number engraved via laser on them, visible only by microscope. I immediately wondered why this would be necessary if the natural diamonds were provably better than man-made. The answer of course is that man-made are no different, except that they tend to have LESS flaws than natural. Immediately exploding the "rare and exceptional" diamond sales model.
Some time back DeBeers was trying to prop up the price of diamond with their "registered natural diamonds" campaign. These"registered" diamonds had a micro number engraved via laser on them, visible only by microscope. I immediately wondered why this would be necessary if the natural diamonds were provably better than man-made. The answer of course is that man-made are no different, except that they tend to have LESS flaws than natural. Immediately exploding the "rare and exceptional" diamond sales model.
And then a few years ago they marketed the ‘chocolate’ diamonds. Shit stones with brown color...extremely rare they said...and jacked prices up.
Amazing marketing scheme.
Have a friend that actually purchased that. Oh shit ugly.