The ads are paid for by companies with massive marketing budgets. Most are not pay per conversion but pay per click or cpm buying. People think Google is the only player in adtech, and they aren't. App nexus makes stupid money as the second biggest player in Google's space.
I should know something about this, it's the industry I've worked in for almost 2 decades. It is a multi billion dollar industry.
The ads are paid for by companies with massive marketing budgets. Most are not pay per conversion but pay per click or cpm buying. People think Google is the only player in adtech, and they aren't. App nexus makes stupid money as the second biggest player in Google's space.
I should know something about this, it's the industry I've worked in for almost 2 decades. It is a multi billion dollar industry.