Also, I don't think people quite understand how Ads work. Yes, clicking on them is nice for the advertiser and it gives them instant feedback that their Ad worked, BUT, even more important than clicks, is making sure that their product is the first product you think of when you need "X".
Ads program us into specific patterns of thinking when we need to buy something and that's far more valuable than a click.
Also, I don't think people quite understand how Ads work. Yes, clicking on them is nice for the advertiser and it gives them instant feedback that their Ad worked, BUT, even more important than clicks, is making sure that their product is the first product you think of when you need "X".
Ads program us into specific patterns of thinking when we need to buy something and that's far more valuable than a click.