"In 2007, Heather decided to launch her own lobbying shop. She considered naming it Butterfly-Sting Strategies, according to the Wall Street Journal. Another option was Velvet Steel Strategies. Then the perfect name revealed itself: Heather Podesta + Partners."
I've been in her office, creepy AF. This article is uncharacteristically unkind and revealing: https://www.washingtonian.com/2014/08/11/the-making-and-unmaking-of-a-power-marriage/
"In 2007, Heather decided to launch her own lobbying shop. She considered naming it Butterfly-Sting Strategies, according to the Wall Street Journal. Another option was Velvet Steel Strategies. Then the perfect name revealed itself: Heather Podesta + Partners."