Misleading the public about it's environmental impact?

The game here is to pretend that "environmental impact" is something we can actually measure. The industry is monopolized and so will go along with this so that "environmental assessments" can be used to stop any competition before it's large enough to be a concern.

And no, she will not go down in history, none of this will. These are the dark ages, bud. None of this will be recorded. Our ancestors will be too ashamed to allow it.