Well in my day (2006- 2010) the rule was that only like 1% of interest users contributed to the internet more than casual posting on social media or chat usage and even those numbers were abysmal across the gen pop.

(Consider smart phones are rare, remember?)

And so now days it seems to me some clever marketing/sociology/data/think tank fucks got hired out and have realized exactly what numbers of humans really contribute actively to the internet and have been able to also find the number of touchpoints lurkers need to have to sway their opinion over time

Think the 7x rule in sales or marketing or whatever

So then it's fairly easy to calculate the multiplyer of regular humans/bots you would need so that on average, the lurker humans would see an idea say 7x over a month.

Could even factor things in such as virality/word of mouth effects/etc .

Calculation on all this is all relatively simple and I'd think the execution would be much harder.

However bots + post scheduling + llm ai would make this all too simple actually.

Would take some time to work out the dine details but once the process was figured out initially it would be easily repeatable for anything.

Hm. And if my dumbass is thinking of this right now... bet your ass people have already done it.