This is a common trend in social media now. It was a joke before with the saying "the average human has a 30 second atention span". It's becoming more likely real than joke. Videos that contain something else unrelated to the video get more clicks and keep people from clicking away because "there is something else to look at"
It also is a vector to cash in on viral or semi viral videos by altering enough of it to clear algorithms and claim fair use.
Often used in conjunction. A virual video or hot take will come out which is strong enough on its own, but then becomes amplified with the right tweaks like a silly background video or bouncing colors to keep people from clicking away.
I really want a steak right now and now I'm going to remember this stupid egg video for the rest of the day.
This is a common trend in social media now. It was a joke before with the saying "the average human has a 30 second atention span". It's becoming more likely real than joke. Videos that contain something else unrelated to the video get more clicks and keep people from clicking away because "there is something else to look at"
It also is a vector to cash in on viral or semi viral videos by altering enough of it to clear algorithms and claim fair use.
Often used in conjunction. A virual video or hot take will come out which is strong enough on its own, but then becomes amplified with the right tweaks like a silly background video or bouncing colors to keep people from clicking away.
I really want a steak right now and now I'm going to remember this stupid egg video for the rest of the day.