it is brilliant, actually, as your response shows. It is not supposed to be some high-minded concept. they have successfully taped into the gen z 'vibe', 'rizz' 'brat' etc.

think on this

Most men have had the experience of being called 'weird' by a girl at some point, maybe the same is true for women, I can't say. The point is that 'weird' taps into that emotion, this 'othering', a feeling of great shame etc. It is akin to the 'ick', another powerful meme used by feminists, that men experience if they are in the current dating scene These things are not without power. They are hurtful, and because they hurt, you react with indignation, or denial.

Stop giving it your energy, in any way shape or form, is my advice.