They chose their side, for me, when the guy at one of their booths in Florida in 2022 followed my Dad, who is a vet, through a "brunch fest" yelling "F#CK YOU" after my Dad questioned something the CEO of BRC said (I don't remember what it was offhand). My kids were there, all under 10. The guy was tall, and seriously whenever he saw us he would follow us yelling "F-YOU" at him. My Dad is usually very hot headed, but he did a good job of just walking away from the idiot. That is when I knew that Black Rifle Coffee was fake.
They chose their side, for me, when the guy at one of their booths in Florida in 2022 followed my Dad, who is a vet, through a "brunch fest" yelling "F#CK YOU" after my Dad questioned something the CEO of BRC said (I don't remember what it was offhand). My kids were there, all under 10. The guy was tall, and seriously whenever he saw us he would follow us yelling "F-YOU" at him. My Dad is usually very hot headed, but he did a good job of just walking away from the idiot. That is when I knew that Black Rifle Coffee was fake.
Shiiiiet it just gets worse for them.