I'd like to believe that they're just doing it because they're emulating all of the celebrities they saw doing it over the years and they think it looks cool.

But I know it's more likely that was once a prestigious organization that was opened only to select people has lost its leadership and the low level members are doing their own thing and recruiting any fool that is willing to do what they're told to be in the club.

They have been lied to but they have also been told the truth and they got to pick one. If they're still falling for the BS this late in the game then they deserve what's coming to them.