Every @harleydavidson rider is going to want to see this. It sure sounds like CEO Jochen Zeitz admits that he took the Harley job because it was an opportunity to transform an American icon into embracing wokeness and DEI.

Read the quotes below carefully. He said this at a Synergos ‘David Rockefeller Leadership Award’ event. Synergos says they work to "dismantle systems that create the most urgent problems of our time…. social injustice and climate change."

Doesn’t that just scream HARLEY-DAVIDSON!?

"As diverse as we could possible be as a brand and a business, and celebrate diversity and inclusion… That’s one of the reasons why I took the job because I believe in an incredible American icon and the transformation and the opportunity to contribute positively to a very divisive society."

He goes on to say that "politics and politicians can only do so much… but business can be a significant force for good and not just because it’s the right thing to do, it’s the right thing for the business itself, being inclusive I think is a critical component."

Harley has a problem and his name is Jochen Zeitz. No one can credibly argue that this guy isn’t a far left activist. In my view it’s clear that he’s telling us he took the job to transform Harley into a woke company. Customers, workers and dealers reaching out to me are angry. Harley’s board has a very limited window to act before permanent damage is done to the brand.

Straddling the fence isn’t going to work as more videos come out of Jochen’s words.