There is also the fact that with a lot of people we see only the surface, but don't know all the facts, not necessarily even most of them. I try not to judge because when looking at that surface it's generally way too easy to go and jump to conclusions and reach the wrong one. Become part of the mob who goes and hangs the wrong guy because he was an asshole and near where the murder happened, even if he had nothing to do with that murder.

And in this case, with Trump and Taylor Swift - maybe he really does hate her, as a person, because he knows the facts, or maybe he just hates something he knows she has done but he can't talk about yet. Maybe he said that because he is playing some sort of game, and has a purpose not obvious to us. And maybe he doesn't hate Taylor Swift the person, but Taylor Swift the trademark, the construct that has been built around the person in order to sell the songs and performances, and possibly for some other purposes.