Make product > studies focus on very specific things as to not expose the negatives > 10 years go by > [insert shock study] > introduce new ingredients > give consumers the warm and fuzzies by calling it "eco-friendly", "sustainable", etc... > repeat.
[insert companies slogan, something to the affect of "we're committed to the highest safety and ingredient standards and are committed to providing the best product blah blah blah"
The cycle:
Make product > studies focus on very specific things as to not expose the negatives > 10 years go by > [insert shock study] > introduce new ingredients > give consumers the warm and fuzzies by calling it "eco-friendly", "sustainable", etc... > repeat.
[insert companies slogan, something to the affect of "we're committed to the highest safety and ingredient standards and are committed to providing the best product blah blah blah"