Toyota has a new pickup truck, it is currently being sold in 3rd world countries, and it is only $13K. If Toyota can get a barebones, basic pickup into the American market then it would sell zillions of them. Most Americans are tired of having to shell out $50K for a pickup truck to be used as a beater around a job site. If Ford and Chevy were smart they'd want to do the same thing. Isn't it better to sell a zillion $13K trucks than a few $50K trucks? It would keep their assembly lines running at full tilt, keep their employees EMPLOYED, and make the Americans want to purchase Ford and Chevy trucks, enmass, again. Pickup trucks should not cost the same amount as a 1980's house!
Toyota has a new pickup truck, it is currently being sold in 3rd world countries, and it is only $13K. If Toyota can get a barebones, basic pickup into the American market then it would sell zillions of them. Most Americans are tired of having to shell out $50K for a pickup truck to be used as a beater around a job site. If Ford and Chevy were smart they'd want to do the same thing. Isn't it better to sell a zillion $13K trucks than a few $50K trucks? It would keep their assembly lines running at full tilt, keep their employees EMPLOYED, and make the Americans want to purchase Ford and Chevy trucks, enmass, again. Pickup trucks should not cost the same amount as a 1980's house!