SOMEONE please explain what I just found at the berkshire hathaway website
(berkshirehathaway.com)
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low key what?
This-
Every year Borsheim's sends out thousands of selections to customers who want a long-distance opportunity to inspect what it offers and decide which, if any, item they'd like to purchase. We do a huge amount of business in this low-key way, which allows the shopper to conveniently see the exceptional values that we offer. Call Sean Moore or Karen Goracke at Borsheim's (800-642-4438) and save substantial money on your next purchase of jewelry.
Sincerely, Warren E. Buffett"