Was it really though? To "make things equal" NBC aired his commercials on shows with very high amounts of conservatives and very few liberals. NASCAR is mostly republicans. Football has some more liberals but nowhere near as many as he could've reached on SNL. They probably also asked the dems to buy ads on those programs to counter Trump's.

It's kind of like a kid trick-or-treating at that house where a really hot woman always gives out full-sized candy bars. The kid gets there and she just ran out, so she pulls out a stack of one dollar bills and hands him one. The kid can't buy the candy bar he wants because it costs more than a dollar. Then after he puts the dollar in his pocket he notices his hands have glitter all over them.