Honestly? Business happened. The NCAA took in close to 1.3 Billion last year. With Hundreds of Millions of Dollars being distributed to Schools and Divisions that are members. And that income is set to increase this year.

College Sports became a very profitable industry all on its own. With it becoming a major source of Revenue for Colleges and Universities and a Primary deciding factor of students attendance at the institution. As opposed to just a side thing that was offered. While the courses and classes served as the main attraction.