Remember when we were kids, the ingredients were pure, chips cooked in tallow, freshly baked buns, real prime cut meat, real cheese, real lettuce and onions. The only thing dodgy was the sauce.

Then the accountants and money men arrived, “Oy vey, this costs too much, we need to reduce costs, increase profits”.

The crap in that photo has become a lazy way of feeding lazy people, the enticement being low cost, the added benefit being they get sick, where their partner in crime big pharma enters the equation.

It all cyclical, it’s planned, it’s our greatest ally that leads the charge.

When I do burgers at home all the ingredients are fresh. I cook chips in a little butter and herbs in the oven after boiling them first.