At one point Pepsi did a bait and switch for some other artificial sweetener.

They STILL sold ASPERTAME online for the DIEHARDS.

For whatever reason it flopped and they switched back.

The TRUE FOCUS is 0 Sugar

0 Sugar has been the main push for all beverage markets hurting from the overly toxic cola trend crash.

Likely it uses some artificial sweetener as bad as aspartame but tastes almost normal.

If you notice all brands have shifted to a BLACK look in their uniforms, logos, etc. Pepsi got rid of the crisp white font and went black etc.

This is why markets have shifted towards high end waters, lifestyle drinks, sports drinks and other rebranded energy drinks.