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Jaguar Land Rover ditches ad agency behind critically panned woke rebrand as sales plunge by a quarter (www.dailymail.co.uk)

posted 1 year ago by Psiobs 1 year ago by Psiobs +184 / -0

Jaguar searching for new advertising agency after 'woke' rebrand

JAGUAR Land Rover is looking to replace its current advertising agency just months after the company faced a backlash over its controversial rebrand.

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– Ecl1pseGST 2 points 1 year ago +2 / -0

Woke stuff aside, when you're not able to sell cars that compete with Mercedes and BMW because you have more quality control problems, the absolute worst idea you can possibly have is trying to move UP-market. An absolutely suicidal move.

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