MSNBC changes it's name, hoping to confuse unsuspecting viewers, now MS NOW 😂👏🍿
(www.breitbart.com)
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So keeping the Microsoft (MS) but dropping the NBC, which is probably a way for them to avoid the next lawsuit. CBS has been smacked. Paramount has been running damage control to distance itself from CBS so subscribers aren't lost. 'MS Now' is just distancing itself to avoid the next big lawsuit against NBC. That's my theory anyway.
I came here to say the same thing. I concur with your theory.