Thats a BIG 'See Ya' for ads and MSM, half the audience checked out.
https://www.youtube.com/watch?v=nJszMT9wZtQ
Me, never watched, just reporting back.
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I don't disagree but wanted to also point out that the numbers of those "tuned into" BB halftime probably included people like my dad who just left the TV on and then wandered into the other room to talk to my mom and me.
Unfortunately, people don't turn off their TV during halftime, they will just turn it down or wander away. So their views get counted.
I think TPUSA did a good job for their first halftime show, and even though the views on YouTube were disappointing to me (the most I saw was like 5 million), it was also on Rumble (which wouldn't load for me) and, I think own or whatever the news network is called.
The energy of the TPUSA show was kinda low, too many slow songs. However, I do think it was good for a first effort! I don't see it as a big win, however it also wasn't just a continuation view of watching the game. People had to intentionally tune in, so that means 5 million people intentionally went through the effort! That's pretty good!
During any other time and any other event, 5 million would be seen as a huge win. The only thing that makes it seem like a loss is the comparison to the Super Bowl itself.
Which is a ridiculous comparison. The idea that people had to put actual effort into choosing to move away from the game they were watching, at a specific time, to instead watch an alternative to it, and then switch back once it finished, is a fair amount to ask of viewers to begin with.
Viewership was not a problem. The real problem was a show that was decent but tonally off. A show that was likely to be very different and more diverse until multiple artists dropped it due to leftist pressure and bullying, and then shifted tonally to something it probably shouldn’t have (slower or more introspective country).
I think, like you said, it was a good first effort. The test is if they learn from it and improve.
Ideally, I’d love to see them try again with a couple of different events, not opposite any other big event, with just a more diverse and upbeat sound that builds a reputation of TPUSA concerts as a source of “what music used to be like in America”, and not as just a counter programming country music thing.
And I hope they do just that.