Mailing Salt to the New York Times
In late November 2016, a group of Trump supporters on Reddit launched a campaign called #SendEmSalt, in which they began mailing large bags of salt to the New York Times offices Breitbart+1.
The initiative was a satirical and symbolic gesture aimed at mocking what many Trump supporters perceived as the Times’ “angry” or “salty” coverage of Donald Trump’s election. Trump himself had previously said the Times had treated him “the roughest of all” publications Breitbart.
The campaign started after one Reddit user, u/njmksr, was inspired by a single 25‑pound bag of salt sent to the Times. He proposed pooling contributions to send a full ton of salt. By the time of the reporting, over 105 twenty‑five‑pound bags had been sent — 16 more than needed for a ton Breitbart+1.
The Times’ senior vice president of communications, Eileen Murphy, did not confirm whether the bags were received, but if they had been, the Times’ stated policy would have been to place them directly in the mailroom dumpsters Breitbart+1. Some senders had hoped the salt would be donated to local causes, such as homeless hospitality kitchens, rather than discarded Breitbart.
The mailing continued after the initial reports, with supporters keeping the campaign going online.
Lol anyone remember the old days on r/The_Donald when we shipped a literal ton of salt to the New York Times. Pepe members.
From Copilot Search Branding
Mailing Salt to the New York Times In late November 2016, a group of Trump supporters on Reddit launched a campaign called #SendEmSalt, in which they began mailing large bags of salt to the New York Times offices Breitbart+1.
The initiative was a satirical and symbolic gesture aimed at mocking what many Trump supporters perceived as the Times’ “angry” or “salty” coverage of Donald Trump’s election. Trump himself had previously said the Times had treated him “the roughest of all” publications Breitbart.
The campaign started after one Reddit user, u/njmksr, was inspired by a single 25‑pound bag of salt sent to the Times. He proposed pooling contributions to send a full ton of salt. By the time of the reporting, over 105 twenty‑five‑pound bags had been sent — 16 more than needed for a ton Breitbart+1.
The Times’ senior vice president of communications, Eileen Murphy, did not confirm whether the bags were received, but if they had been, the Times’ stated policy would have been to place them directly in the mailroom dumpsters Breitbart+1. Some senders had hoped the salt would be donated to local causes, such as homeless hospitality kitchens, rather than discarded Breitbart.
The mailing continued after the initial reports, with supporters keeping the campaign going online.