Watching on Paramount. Bud Light is the major sponsor. WTH!
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Dana White, UFC CEO and president signed a multiyear deal where Bud light beer would be its official sponsor. Sauce: https://www.foxbusiness.com/sports/ufcs-dana-white-bud-light-partnership-not-determined-money
I will look that up. Hard to imagine.
It’s called “controlling the narrative” - no more men pretending to be women.